Joe & Kurt
A development documentation of the Corporate Identity for Joe & Kurt, the manliest yogurt shop in town. The documentation consists of a slipcase with three booklets and was my final hand in for my University's corporate design module.
One booklet is a mix and match book to present the idea of a variable logo system, that allows for seasonal or promotional changes. Fifteen versions of the sunglasses, beard and typeface mean 3375 versions of the entire logo.
The second booklet is a mix of documentation and style guide. It illustrates the creation of the logotype and mark, explains chosen fonts and color combinations and introduces to the entire visual word. The last booklet is entirely photographic, showing prototypes and mock-ups to give an impression of the visual customer experience.